Why we focus on ‘Service Design’ and not ‘Digital’

a sign saying 'service design team' with a stickly note on it saying 'the team formerly known as 'digital''

This post talks about why we’ve changed the way we describe our team and the work we do. One of the main issues we’ve had with having a ‘digital’ team is that it suggests that designing and building online services is the responsibility of a select group of people in a corner of the organisation. We also found that colleagues found it hard to understand what ‘digital’ really meant: can you ‘be digital’ or ‘think digital’?

Hello world - come work with us!

the team talking about a blog at a show and tell

We are just at the beginning of our journey, and we're busy building teams to help us explore and deliver what a council of the future should be. We believe that by focussing on service design, putting user need at the heart of our thinking, then we can bring a real focus and impact on the challenges facing Essex.

Why we do show and tells

Every fortnight, in room C309 in County Hall, the Service Design team have what we call a show-and-tell. The format is pretty simple: two or three people stand up and talk through something they’re working on. People ask questions, and sometimes make suggestions. Everyone is welcome.